
Femfit Pelvic Floor Trainer
Don’t underestimate the power of the pelvic floor
Femfit Pelvic Floor Trainer
Don’t underestimate the power of the pelvic floor
1 in 2 women in the UK will suffer from urinary incontinence. And yet we rarely talk about it, adding it to the list of things women just have to live with. Femfit is a breakthrough pelvic floor trainer, backed by a decade of research, designed to help women strengthen their pelvic floor. We created a launch campaign for Femfit that smashes through the taboos and the silence, and helps women take positive action. We shifted the conversation from managing the consequences of urinary incontinence, and instead focus on taking back control. When we say pelvic floor, what do you do? Exactly. We used our media as prompts for real time action. And we repositioned Femfit as an empowerment brand with a bold platform that broke through all the category tropes.
