Famous for flight deals, Skyscanner are growing their foothold in car hire bookings, but the problem is, no one knew about it. We needed to cut through the holiday noise at the busiest booking time of year with the news that Skyscanner do car hire. Hiring a car is riddled with pain points and widely reported as the least enjoyable part of holiday planning. But imagine the scene… you arrive on holiday, bags and hire car safely secured, before you hit the road to your destination. The windows are down, the music is blaring and you’re free to enjoy the open road. The campaign captures this ultimate wind in your hair feeling in thumbstopping, unexpected and playful executions across social formats. We see four classic hairdos… on hire cars. We put wigs on cars to drive cut through and awareness of Skyscanner’s car hire offering. The initial campaign achieved impressive engagement rates and is now being rolled out in other markets, with a year two scaled-up campaign in development.